rei - From Backpacking To Cycling To Staying In Shape And More, Outfit Your Outdoor Activities With The Latest Gear, Clothing, And Footwear At REI.

screenshot rei
(Average Rating 5 Based on 1 rating)
Google Pagerank: PR0
Alexa: 1362
Worth: $1,665,540 USD

Report created at Sunday 27th of December 2015 03:16:11 AM

Score of rei
Process: 44/44

SEO Result For

Meta Title & Description

Keywords (Optional)
No Keywords

Unique, descriptive titles make better search engine results. If the title is longer than 65 characters, it may be cut off when it is displayed on a search results page.(better between 40 and 50 characters.)
Description more than 10 words and less than 160 characters.(better between 90 and 155 characters.)
Keywords less than 10 phrases.

Google Search




H1 H2 H3 H4 H5 H6
2 2 2 2 0 0
  • <h1> The biggest birthday of them all
  • <h1> The biggest birthday of them all
  • <h2> Camp & Hike
  • <h2> Climb
  • <h3> Celebrate the Centennial with free entry to your national parks August 25-28.
  • <h3> Celebrate the Centennial with free entry to your national parks August 25-28.
  • <h4> Backpacks
  • <h4> Camp Kitchen

Keyword Consistency

Keywords (one word)FreqPercTitleDesc
Keywords (two words)FreqPercTitleDesc
rei garage1x
expert advice1x
close menu1x
advice checklists1x
how tos1x

Text/HTML Ratio

Text/ratio 17.078/388.174Kb. The text to HTML ratio is 4.4%.

Alt Attribute

We found 55 images on rei.
5 missing ALT attributes.
No missing TITLE attributes in rei. Good

Indexed Pages


Google Bot Last Accces

Lass access: 13 hours ago.

Google+ Publisher

Linking to your Google+ Publisher is missing.

In-Page Links

WWW Resolve

Yes! rei redirects to WWW.

IP Canonicalization

Warning! not forwarding to

Link Canonical

Meta Robots

Meta Robots is missing. But website allows search bot indexation.


Yes! robots.txt.

XML Sitemap

Yes! your website have sitemap (12 Urls).

URL Rewrite

No, You should rewrite! (2 Urls)

Underscores in the URLs

Great! you are not using underscores in your URLs.

If your URL contains underscores the link will look similar to this:


Recommend :

Blocking Factors

Flash: Yes
Iframe: Yes

Copyright Usability

URLs characters)
Update: 24-feb-2016
Registered: 13-mar-1996
Expires: 14-mar-2018

Domain Availability is already taken. is already taken. is already taken. is already taken. is already taken.
Typo Availability


Congratulations! Your website appears to have a favicon.

Apple Icon

Opps! not found apple icon.

Custom 404 Page

Yes, has a custom 404 error page.

Page Size

Page size 388.174 KB (Average is 330 Kb). After optimizing HTML (375.29 KB. About 3% size reduction).

Server Response Time

0.41 second(s) (6.62 KB/s).


Declared: English
Detect: English

Structured Data Markup

Not found any structured data markup!

Email Privacy

Found email in plain text. obfuscated this email. Technologies

Server Uptime

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Start Uptime Monitoring Service

Server Infomation

Hosted IP Address:
Hosted location: Las Vegas - United States
Location Latitude: 36.151794433594
Location Longitude: -115.11489868164
Zip Code: 89104
Region Name: Nevada
Time Zone: -08:00

Speed Test Website

Score: 64

Redirect Compression Caching Responded Visible ContentRender BlockingImagesJavascriptHtmlCSS
numberResources203 bytes
numberHosts72 bytes
totalRequestBytes39.07 KB
numberStaticResources95 bytes
htmlResponseBytes435.85 KB
textResponseBytes215.29 KB
overTheWireResponeBytes7.51 MB
cssResponseBytes333.58 KB
imageResponseBytes4.52 MB
javascriptResponseBytes2.00 MB
otherResponseBytes32.16 KB
numberJsResources53 bytes
numberCssResources8 bytes

Speed Tips

Perfect, Gzip enable.
Perfect, Not using inline js.
Warring, Remove inline css in your website.
Warring, Remove content script tags and combine in js file.
Warring, Remove content in style tags and combine in css file.
Perfect, Not using nested tables.
Warring, Remove deprecated tags in your website.
Warring, Too many JavaScript files in website.
Warring, Too many CSS files in website.

CSS File

/static/global/head/rev/rei-cedar-2f8bd7aa89.min.css170.053 bytes170.053 bytes
/static/global/head/rev/global-components-responsive-28ac3e82d0.min.c...134.272 bytes134.272 bytes
/static/hub/rev/main-f1bf0465ad.min.css7.033 bytes7.033 bytes
/static/widgets/main.min.css7.677 bytes7.677 bytes
/css/drsm/widgets-temp.css4.901 bytes4.135 bytes16%
/assets/css/drsp/2016/q3/destination-camp/live.css2.279 bytes1.994 bytes13%
/content/outlet/css/hp/garage-temp.css4.386 bytes4.386 bytes
/content/outlet/css/hp/garage-temp.css4.386 bytes4.386 bytes

Script File

/packages/tealium/ bytes10.656 bytes
/javascript/mbox-55.min.js24.767 bytes24.767 bytes
/static/global/head/rev/main-8555320c48.min.js97.33 bytes97.33 bytes
/static/global/foot/rev/main-redesign-ff33d02189.min.js643.048 bytes639.556 bytes1%
/packages/rich-relevance/p13n.js62.987 bytes62.983 bytes
/static/hub/rev/main-7837c45098.min.js174.993 bytes174.23 bytes
/javascript/drsm/add-load-event.js0 bytes0 bytes28%
/javascript/drsm/add-membership-to-cart.js0 bytes0 bytes36%


Website not using any analytics service.




Great, encoding is specified: UTF-8.

SSL Certificates

Great, SSL secured (HTTPS) Valid From: 03/24/2016 To 10/20/2017. Promote

Crawl Error

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Website Ranks & Scores

Child Safety: 94/100
Alexa Backlink: 13606
Domain Authority: 87.24
Page Authority: 67.32
DMOZ Listing: No


Mobile Viewport

Yes! your webpage have Meta Viewport.

Mobile Friendly

Score: of 99% (out of 100). Friendly!


Social Engagement

Facebook Shares: N/a
Facebook Likes: N/a
Facebook Comments: 0
Google+: 768
Twitter Count (Tweets): N/a
Linkedin Shares: 471
Stumble: 145145
Pinterest: 15


Traffic Estimations

Daily unique visits: 314,849
Daily page views: 2,518,792